A language kept in daily commercial use
Gujarati is not a minority language in India, but a Gujarati daily in Mumbai competes for advertising, attention and talent against English titles with far larger revenue bases. Every year that such a paper continues to appear is a year in which the language remains a working medium of commerce, obituary, shipping and public notice — not merely a language of the home.
The Padma Bhushan citation places this first: promoting Indian languages. It is the least visible of the strands and probably the most consequential.